New study on best practices in irregular migration awareness campaigns

On 4 August 2021, European Commission's Directorate-General for Migration and Home Affairs (DG HOME) published a study showing the best practices of awareness-raising campaigns on illegal migration

The study presents best practices from 20 existing campaigns, and seeks to highlight ways to improve the quality and effectiveness of future campaigns. This final report presents the cumulative results of the two phases of this study. First, the report presents key findings on research and design, delivery and working methods, and monitoring and evaluation methods. Second, the key findings are followed by recommendations. Finally, the recommendations are complemented with a ‘toolkit’ to help implementers and donors resolve the most common issues uncovered.

More information about the study as well as the study itself can be found here.

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